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Community engagement

We are a socially responsible company funded through a Public-Private Partnership, and we aim to make a positive impact on the local community in Brighton and Hove.

Living Wage

We are proud to be the first tourism employer in Brighton and Hove that has committed to the local Living Wage. We employ more than 100 people at our site and believe that by paying a decent wage, we attract the best people to work for us who in turn deliver outstanding service to our guests. Find out more.

Regenerating the seafront

We have committed to paying 1% of our ticket revenues to the city. This payment will be made every single year (even when we’ve repaid our loan from the Public Works Loan Board ). This money has been ear-marked for the seafront and immediate area near British Airways i360 including Preston Street and Regency Square.

Free flights for school children

Every child attending a state school in Brighton and Hove in 2016/2017 has been given a free ticket  to visit British Airways i360. We hope to inspire the next generation of engineers and architects with the awe inspiring tower. We will develop free curriculum resources across the key stages in maths, design, technology and science. Find out more.

Transport improvements

We will be invested heavily into improvements in transport. This includes contributions towards public transport, vehicular and pedestrian signage to our site and subway lighting. We meet regularly with the Council’s transport team to discuss transport developments.

West Pier restoration

British Airways i360 has restored the beautiful original 1866 West Pier tollbooths, which are now our West Pier Tea Room and ticket office. We are also providing financial support to the West Pier Trust, which is aiming to create a heritage centre near our site, runs a schools programme and plans to eventually create a new pier. Find out more.


We are already fundraising for our selected local charity, Trust for Developing Communities.  We have also participated in fundraising activities for Rockinghorse, Sussex Beacon, the Martlets and other organisations.

Discounts for local residents

Brighton and Hove residents are eligible for half price British Airways i360 tickets as part of a membership scheme.

Anyone with a BN1, BN2, BN3 or BN41 postcode can register for an annual membership at just £1 – a nominal fee to cover the cost of the membership card. Students studying at either of the city’s two universities are also eligible.

There are some restrictions on when reduced tickets can be used during the peak tourist season for example, weekends in July and August are exempt.  Members also benefit from other special offers at British Airways i360 across the year. These offers will be communicated to members in regular newsletter updates. Find out more.

Local companies

We are committed to utilizing home-grown talent from Brighton and Sussex and work with local companies wherever possible. For instance, up to 50% of ingredients used in our restaurant are locally sourced. We also advertise all tenders locally and we are already working with a growing list of local suppliers. Find out more.


Our vertical cable car and building use very little energy. Electricity will be the only energy source used at the British Airways i360 site and comes entirely from renewable energy sources. The downward movement of our vertical cable car generates and captures 50% of the energy needed to power its ascent.

We have also incorporated sustainable design into the beach building to minimise energy consumption. For example, we are using natural ventilation for cooling and have insulated the building; we will use low-energy LED lighting throughout and A+ rated appliances. Find out more.


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