The vertical cable car

Take to the skies to see Brighton and the beautiful South Coast as you have never seen them before. Glide up gently to 138 metres to admire 360o panoramic views on the world’s tallest moving observation tower.

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The vertical cable car

The beach building

At the foot of the tower is a publicly accessible beach building with the West Beach Bar & Kitchen, West Pier Tea Room, beach-side hospitality rooms and the British Airways i360 shop.

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The beach building

Gift shop

The British Airways i360 shop sells gifts that are both beautiful and useful – inspired by BAi360 and the environment surrounding the attraction – with many products created by local artists.

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Gift shop