Brighton-based digital agency Tilt were recently appointed as the i360’s web developers adding another local company to the list of businesses we are working with.
While some of the specialist construction work is having to be done overseas, a number of local firms continue to be heavily involved in the building process. JT Mackley are leading on the ground preparation work for the build of the tower and will also manage the beach level construction of the event rooms, restaurant, exhibition centre and shop. Hove civil engineers Hemsley Orrell Partnership are also overseeing the construction process. Elsewhere sub-contractors C J Thornes from Uckfield were responsible for the 120m long sewer diversion that was completed earlier this year.
Thomas and Trotman Design, based in central Brighton, are supporting the team with their award-winning design and created the imagery seen on the construction site hoardings, which can be viewed by passing pedestrians and traffic, helping inform people about the scale and design of the i360. Thomas and Trotman are now developing the i360’s brochures for corporate events and weddings.
F10 Studios based in the Lanes created the visualisations of the Brighton i360, which are already being printed far and wide, bringing the architectural design to life through still, moving and interactive imagery.
Two leading local photographers have been retained to cover the i360 construction and its launch, including Kevin Meredith, who said: “As a photographer you are often given jobs where you only have a few hours to document something, which is not ideal – it’s quite hard to tell a story with images captured over such a short time period. So to be asked to document something this large over a long period of time is a fantastic opportunity.”
Landscape photographer Gary Eastwood, who was awarded the title of UK Landscape Photographer of the Year 2008 by Take-A-View for his stunning shots of Hove beach, is working alongside Mr Meredith. He said: “Being asked to photograph this project is a once-in-a-lifetime opportunity, and I am delighted to be joining the team.
“This project will become a part of Brighton history, so I think it’s great that the i360 team have all been recruited locally.”
Other local firms working with the i360 include Natural PR, already well known for their work to promote tourism and leisure in Brighton, including the Royal Pavilion Ice Rink and launch of the American Express Community Stadium, as well as working with major projects for the city such as the Circus Street development, Preston Barracks Scheme and E.ON’s Rampion Offshore Wind Farm.
Natural PR’s managing director Paula Seager said the firm was delighted to be working on the project: “We are very excited to be working with the Brighton i360,” she said, “which we believe will not only change the city’s sky line, but the international appeal and fortunes of Brighton and Hove well into the next century.”
Brighton-based The Ideas Factory Digital have been commissioned to create a teaser video for the new i360 website and social media channels which will feature a host of Brighton icons such as the Royal Pavilion, Palace Pier, the South Downs and Brighton and Hove Albion’s stunning American Express Community Stadium.
The i360 continues to expand its team by employing local people and earlier this year became the first tourism business to sign up to the city’s Living Wage campaign.
Eleanor Harris, chief executive of the i360, said: “Our team is growing continuously and we are determined to contribute to the economy on every level by working with local companies, employing local people and making sure that everything we do is positive for Brighton and Hove.
“There is a wealth of talent here in Brighton and Sussex and wherever possible we want to work with local businesses.”