Why did the city council back British Airways i360?

Brighton & Hove City Council benefits financially in three main ways:
– It earns interest on the PWLB loan for the duration of the agreement
– It earns 1% of BAi360 ticket revenues forever
– It earns business rates.

In addition, British Airways i360 has created new jobs, is contributing to the regeneration of the seafront and is helping to attract people to the city, thereby benefiting the local economy.

Since BAi360 opened in summer 2016, every state school child in the city has received a free ticket.

Local residents also benefit from half-price tickets through the Resident Membership scheme.

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