British Airways i360 launches new charity partnership by selling graffiti hoardings

TDC provides advice, support and training for disadvantaged communities across Brighton and Hove. In the coming months we will be supporting the charity’s child and youth work by raising awareness and funds; our tower inspiring the next generation to aim high.

Eleanor Harris meets Chief Executive Linda Saltwell and some of the Bevendean Youth Group

Eleanor Harris meets TDC chief executive Linda Saltwell and some of the Bevendean Youth Group

Brighton and Hove has some very affluent areas, but it also has some of the most deprived wards in the country. According to TDC, 46% of the city’s children live in the bottom 20% of England’s wards and in some areas child poverty is more than 50%.  TDC works at the heart of some of these deprived wards, providing the support and skills that communities need to effect positive changes for themselves.

At British Airways i360 we have talked a lot about regenerating the seafront, but with our pod soon to rise to 138m it feels right to think about the bigger picture of the city as a whole.

To kick-start the partnership we will be selling some of the graffiti artwork that was created by Brighton artist Aroe and his team which, until recently, has been displayed on our site hoardings. The sale goes live on eBay on Friday 8th April and all profits will be donated to TDC.

British Airways i360 chief executive Eleanor Harris said: “We are building part of the city’s future and it has always been part of our vision to inspire the next generation to aim higher and go further. This is why we are proud to be partnering with local charity TDC to support their projects for children and young people in the city.”

“We have already committed to giving every child who attends a state school in Brighton and Hove one free visit to British Airways i360 during their school career. We hope our partnership with TDC can help make a positive difference for young people in Brighton and Hove.”

TDC chief executive Linda Saltwell said: “TDC is delighted to be the local charity partner of British Airways i360. This partnership will build on mutual aims around innovating and inspiring young people.

“From the top of British Airways i360 we will be able to see Brighton and Hove, and the projects we work on, spread before us; and we look forward to increasing opportunities for children and young people across the city.”

TDC – what exactly does it do?

When you live in a deprived area it is easy to think things will never change. TDC’s vision is for residents to identify issues affecting their own communities and then work together to tackle them. Crucially the charity does not just hand out money; its workers offer expert advice on governance structures, financial management and fundraising, thereby guiding communities to find their own funding.


The TDC youth team is headed up by Adam Muirhead

The TDC youth team is headed up by Adam Muirhead

During the last year, TDC has:

  • Helped more than 6,000 people in communities across Sussex
  • Supported 600 children and young people directly and 2,500 children and young people alongside other partners in the Brighton and Hove Youth Collective
  • Provided around 6,800 volunteering hours per week
  • Delivered a programme of training courses and supported more than 400 open meetings, events and projects
  • Helped community groups raise around £250,000 of funding for local projects

All the young people surveyed by TDC said its projects had helped them feel empowered to make changes in their lives.

What sort of projects are happening now? 

Activities take place across the city, from the annual Wild Park Youth Festival, which involves 20 other partners, to sports and youth clubs, local newspaper teams and women’s groups. In each instance, TDC encourages the young people to think like entrepreneurs – for example, the bike club shows them how to become bike mechanics while ‘on the job’. An hour’s work earns them £5 credit which they can put towards bike parts or accessories. 

The youth groups provide all sorts of activities to help kids make friends and gain confidence and skills

The youth groups provide all sorts of activities to help kids make friends and gain confidence and skills

Another success story is Bevendean Activities Group. Teenagers make their own decisions about how to run the Bevendean Summer Programme for disadvantaged children, raising about £5,000 which they keep in their own group bank account. TDC helped them set up a small business to bring in extra money.

Adam Muirhead, projects manager (young people), said: “TDC is looking forward to working creatively with the British Airways i360 team to help more communities support brighter futures for their young people.”

Why does TDC focus on communities?

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime” 

Studies show that a life of poverty in a deprived area can trigger all sorts of social problems, including poor physical and mental health, higher levels of social isolation, increased risk from, or involvement in, crime; and greater incidents of alcohol or substance misuse.

The young journalists group were given the amazing opportunity to visit the Guardian offices

The young journalists group visited the offices of The Guardian newspaper

TDC workers come across the effects of poverty every day and find it’s often the children who suffer most. Many are also bullied or do not feel safe in their neighbourhoods, and without the right skills or confidence they struggle to raise themselves out of their situations.

As well as working with youngsters on community projects, TDC conducts regular street-based work, talking to young people who street-socialise.

TDC’s Linda Saltwell added: “Research tells us that being a poor child can lead to limited opportunity and poor outcomes as an adult and we know there are huge health divides in the city that correlate to the mapping of child poverty. There is a 10-year difference between the life expectancy of men in the most affluent ward and the most deprived ward in the city.”

“We believe that community-led projects can provide people with a voice and a support network; harnessing local knowledge and offering a degree of sustainability.”

Where does TDC’s funding come from?

The main source of funding is the council, via the Brighton and Hove Youth Collective. This allows TDC to work with young people in the Bevendean, Moulsecoomb, Coldean, Queens Park and Craven Vale areas of the city. Funding also comes from BBC Children in Need, Comic Relief and the NHS, as well as other less-known funding groups.

One of the biggest challenges for the charity is raising awareness – both for its funding needs and within the communities it serves.

Nikki Gatenby, MD of Propellernet, is a trustee of TDC. She said: “This partnership with British Airways i360 could help us extend our essential work across the city. For example, putting more youth workers on the streets where they can reach young people on their own turf. It will enable us to go even further and faster in developing the potential of local children”

Case Study: Changing lives: Daisy

Young women's groups help the girls face everyday challenges as well as bigger issues in their lives

Young women’s groups help the girls face everyday challenges as well as bigger issues in their lives

When TDC workers met Daisy she was 11 years old, her family had no money and she had behavioural issues. They encouraged her to join a young women’s group in the community and by the time she was 15 years old, she was helping run the sessions.

Following incredible growth through the women’s group, Daisy wanted to study Health and Social Care at college. She immediately hit a stumbling block because she could not afford the bus fare. TDC helped her build her CV with the skills she had accrued from volunteering and gave her a reference which helped her secure part-time work. Daisy could now support herself and control her own life.

Daisy is now 18 years old and continues to volunteer with TDC.  She believes the volunteering has helped her achieve her potential so would like to give other young women those same opportunities. A sustainable change in more ways than one.

Case Study: Face of the charity: Riziki

Riziki was 12 years old when she first became involved with TDC. It was clear she had the motivation to improve things in her local community, and after thriving in several TDC groups she was asked to join the Big Dish Out, a teen-led project to commission £20,000 of council money to local charities.

Riziki has been part of TDC since she was a child

Riziki has been involved with TDC since she was 12 – she is now a trustee

Riziki went from strength to strength – speaking at the national Green Party conference at the age of 16. When she was 17 years old, TDC invited Riziki to join its board of trustees. Last year her voluntary efforts were formally acknowledged in a letter from Prime Minister David Cameron, later reported on in the Argus. What a story.

We are all very proud to be working with TDC and look forward to updating you on our joint initiatives. For more information please see

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