Background and Funding
Brighton & Hove City Council benefits financially in three main ways:
– It earns interest on the PWLB loan for the duration of the agreement
– It earns 1% of BAi360 ticket revenues forever
– It earns business rates.
In addition, British Airways i360 has created new jobs, is contributing to the regeneration of the seafront and is helping to attract people to the city, thereby benefiting the local economy.
Since BAi360 opened in summer 2016, every state school child in the city has received a free ticket.
Local residents also benefit from half-price tickets through the Resident Membership scheme.
British Airways i360 was funded through a Public-Private Partnership between Brighton & Hove City Council, Coast to Capital Local Enterprise Partnership and Brighton i360 Ltd. The total project cost was £46m.
The council acted as a ‘middle man’ for a loan from the Public Works Loan Board, which is a central funding pot that can only be accessed for projects which generate a commercial return. No council tax was used to fund BAi360, and the council earns profit from the agreement, which has already been used to regenerate the seafront spaces either side of BAi360. In July 2017, the council also announced it has earmarked £1.1m of this income to help fund the regeneration of Madeira Terraces (to the east of Brighton Palace Pier).
Bookings for British Airways i360
If you miss your allocated Flight Time, the following options are available:
- Visit our ticket office to secure an alternative flight time (£10 rebooking fee applies).
- Notify us and be put on a waiting list for the next available flight. There may be a significant wait and we cannot guarantee entry.
Yes, that’s fine. We scan the barcode on each ticket to allow entry.
We are sorry to hear that you’re experiencing difficulties with placing a booking online. If you are using an iPad, this may not appear with the pop-up screen for your card details. Please also try turning off your pop-up blockers to allow the payment screen to appear.
If you wish to book over the phone, please call 03337 720 360 and one of the team will be happy to help.
Yes, British Airways staff are entitled to a 10 percent discount off the standard British Airways i360 ticket price on peak dates (from 1st July to 4th September). For off-peak dates, British Airways staff are entitled to a 33 percent discount. To claim the discount, you’ll need to purchase your ticket at the on-site Ticket Office, presenting a valid British Airways Staff ID. The discount is not valid with any other promotion or offer and is not available for tickets booked online or by phone.
British Airways i360 facts
The tower is 162 metres tall and the passenger viewing pod climbs to a height of 450 feet (or 138 metres). British Airways i360 is 20 feet taller than its sibling, the London Eye, which rises to 132 metres.
The pod can comfortably accommodate 175 guests on each flight.
Events at British Airways i360
All sorts! Including drinks and canapés receptions, special occasion parties, corporate events, private dining, product launches, weddings, Christmas parties or business meetings. The British Airways i360 pod can be hired exclusively and our beach building features stunning function rooms with sea views and private terrace. Find out more.
For vouchers purchased online, please visit our booking site and enter your voucher code. You will be able to add other tickets in the same booking. Vouchers bought online can only be redeemed online, they cannot be redeemed in our Ticket Office or by phone.
For vouchers purchased in the BAi360 shop at the venue, please visit the British Airways i360 Ticket Office to redeem your voucher. Please note that vouchers bought in the BAi360 shop can only be redeemed in our Ticket Office, they cannot be redeemed online or by phone.
Please call hospitality line on 020 8289 9595.
No, vouchers can only be used for the experience you have purchased. They cannot be exchanged or refunded.
You cannot put a message on vouchers bought at the BAi360 shop but for vouchers bought online, you can include a message.
For vouchers bought online, all of the gift vouchers purchased in one transaction will have the same message. If you want different messages on different vouchers then you will need to make separate transactions.
Messages can be up to 140 characters (with no special characters eg: & * ? or other symbols).
No, vouchers are for ticket types only and can be used as payment when booking tickets.
Visiting British Airways i360
Visitors can admire 360-degree views across Brighton, the South Downs and, on the clearest days, all the way to Beachy Head (17 miles east of British Airways i360) and the Isle of Wight (49 miles west).
Resident Membership is available to purchase at the British Airways i360 Ticket Office. All applicants, including children, must be present when purchasing Resident Membership as a photograph needs to be taken on site. A £1 annual resident membership fee is payable on sign-up.
Resident Membership is available to people living in postcode areas BN1, BN2, BN3 and BN41. Students studying at either of Brighton and Hove’s two universities are also eligible.
Yes, you can purchase tickets from our Ticket Office, which is in a reconstructed tollbooth next to the attraction, or from our shop at beach level. Please note we cannot guarantee availability on the day and we advise you to book ahead, particularly during weekends and school holidays.
Yes, we’re open all year around except Christmas Day and a short period of planned annual maintenance, independent inspection and testing in January.
Yes! At the point of booking, we advise that you speak to us about any mobility issues. Disabled people are also welcome to book a ticket for their accompanying carer to travel with them for free.
Find out more about accessibility at British Airways i360 here.
Working with British Airways i360
We have a policy of using local businesses from Brighton and Hove and the wider Sussex area, wherever possible. We are proud to be working with a growing number of talented local companies.
Please contact us with your proposal, stating why you’d like to work with us.